AndyKoi.
Digital Thinker

AndyKoi

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Engineering & Design,Driving Growth.
Software Engineer, Product Designer & Owner.6+ years building digital web & app products.
Work ExperienceLinkedIn

Design · Engineering · Ownership

Case Study.

Featured work showing how I move from problem to shipped product. You can also explore my All Cases or just take a look at my Visual Designs.

Design System

Tokens · Figma · Code

Design System Token-driven foundations that let a white-label product re-skin without a redesign.

Design Audit

Audit · Heuristics

Embedded UI Kit Heuristic evaluation and token work that lifted usability across embedded surfaces.

UX Case Study

Fintech · Mobile

Checkout Flow Rebuilt payments around device usability and error recovery to raise conversion.

UX Case Study

Multi-platform

Onboarding Hub Unified sign-in across platforms and cut the drop-off that cost new accounts.

UI Showcase

EdTech · Web

Learning Platform Audited the interface and prioritised the feature set for an MVP web release.

Branding

Brand · Guidelines

Studio Identity Positioning, symbol and guidelines built outward from the product strategy.

More CasesMore Designs

Community contributions

Integrating craftinto community.

Open Source

Internal tooling released to the community and maintained in the open

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Speaker

Product engineering talks at local meetups and internal guilds

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Mentor

Mentoring junior engineers and designers through career transitions

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Hackathon

48-hour cross-functional build sprints, concept to working demo

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Design Jam

Facilitating critique and rapid prototyping sessions

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Workshop

Design systems workshop for product and engineering teams

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Writing

Notes on product craft, systems thinking and delivery

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Community

Reviewer for student portfolios and capstone projects

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Work experience

The creativejourney evolving.

Own product direction end to end — discovery, roadmap, backlog and release — working directly with engineering and design to keep scope honest and shipping steady.

Achievements

Turned a scattered backlog into a roadmap the team could deliver.

DesignApproach.

The process of diverging to explore,
converging to refine solutions.

Be a detective — research the people, the market and the constraints before touching a pixel or a file.

Deliverables

Primary Research, Desk Research, Competitor Analysis, 5W1H